Hi,
I’m a Copywriter, Creative Director and Author based in Austin, but mostly working in NYC. Or LA if the weather is right.
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JUNIOR: Writing Your Way Ahead in Advertising
w/foreword by Jeff Goodby
Got Milk?: Cookie-Scented Bus Shelters
A campaign that hit the world in the nose.
New York Times, Forbes, Bloomberg, Creativity, AdAge, ABC, NBC, FOX, WGN, CNN, MSNBC, CBS Morning Show and Over 400 publications across Asia, Europe, South America, Australia.
Sir Kensington’s Ketchup: Fries of New York
An uncommon exhibit for the kindred tale of fries and ketchup.
Destiny 2 Launch: New Legends Will Rise
Getting the gaming world ready for a huge comeback.
Oscar: Healthier Health Insurance Coming to NY/LA
A new kind of brand for a new kind of insurance.
AWAY F.A.R Collection Launch: An Outside Perspective
Taking the brand off the beaten path with outdoor bags.
Kodansha: Launching A 100-year Old Publisher
An artful introduction to your favorite company you’ve never heard of.
Target & Toms: Together Sweater
A social media campaign made of wool, celebrating two companies coming together for the holidays.
Oculto Tequila-Beer Launch: Let The Secrets Begin
Getting away with the greatest nights out.
Sour Patch Kids: The People v. SPK
The sour-then-sweet candy strikes again, so sue them. But they’ve got a damn good lawyer.
“These cases are so easy, it’s like I’m on vacation.”
Maille Mustard: A Taste Between Two Worlds
Bursting out from 274 years of history.
Bengay Zero Degrees: Pain Relief Served Cold
Bringing the old brand to a new generation of people in pain.
Genesis Launch: Hyundai’s First Luxury Cars
Convincing the world that Hyundai belonged in the luxury market.
Microsoft Surface & Windows 8 Launch: Microtropolis
The ultimate hands-on product demo in NY, atop our very own Manhattan skyline.
Microsoft: One Million Square Feet of Culture
A culture expanding program for Microsoft. Collaborating, creating, and measuring culture one foot at a time.
Oatly: Social Posts
Writing for a brand that doesn’t want to sound like a brand.
Excuse Me, Here’s The Bathroom: NYC Photo Series
A photo series of the finest restaurant bathrooms in New York.
