TARGET DWNTWN NEW YORK: Celebrating an iconic brand opening in an iconic city.

Target is known all over the country, but surprisingly it had never had a store in downtown New York. We took this announcement as an opportunity to mix Target optimism with New York wit and attitude. We’re not “Coming soon” we’re “Opening it up.”

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Mixed New York neighborhoods with Target products available in the store.

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Turn it up.

Lock it up.

Roll it up.

Opening it up. 10.9.16