JUNIOR: This is my first published book. It’s for copywriters in their first few years of advertising.
There are a lot of great advertising books out there, but none that get down in the dirt with you quite like this one.
JUNIOR: writing your way ahead in advertising
by Thomas Kemeny, foreword by Jeff Goodby
Coming May 14th from powerHouse Books
The right way and how to avoid it.
Writing. Rewriting. Re-Rewriting. Say hello to 90% of your job.
“Finally! A demonstration of ‘voice’ and ‘idea’ in simple, functional terms. His dissection of writing craft is insightful. Chapters 2 and 3 should be required reading for every junior writer.”
— Lauren Ranke
Directory of Creative Recruiting
Wieden+Kennedy - Portland
A great read while crying in the bathroom your first week.
1.2lbs. But a light read.
“Compulsively readable. It feels more like a conversation than a book. The experience of being a junior filtered through Kemeny’s recollections.”
— David Kolbusz
Chief Creative Officer
Droga5 - London
"If my older and wiser brother were an ad book, these would be his exact words. If he’d ask me to wash his filthy car every Sunday in exchange for his wisdom, I’d say 'No problem,' knowing I got the
better end of the deal."
— Paul Malmstrom
Creative Chairman and Co-Founder
“This book is so f*cking good. Super charming, super smart, super funny. Almost makes me want to work in advertising again.”
— Justin Gignac
CEO and Co-founder,
Working Not Working
One more buy button tucked way down here at the bottom.