COMCAST PROJECTS: Several years of assignments to make people think of their cable company as an entertainment provider.
This commercial is dumb, but it makes me laugh because there is now a 7-foot piggy bank in storage somewhere.
Sometimes the celebrities you use in your commercials are animated. For these spots we had to take the characters from Madagascar and use them to talk about Comcast products. A lot of people thought these were actual scenes from the movie. Best compliment from a coworker: “I came home and heard my kid repeating a line from your commercial.”
Copywriter: Thomas Kemmeny
Art Director: Antonio Marcato
Creative Directors: Mike McKay, Stephen Goldblatt, Jamie Barrett